Leadership in today’s business environment goes beyond managing teams—it requires understanding customers, adapting to changing markets, making responsible decisions, and creating sustainable value. This leadership talk will provide SSBS students with industry insights into how effective leaders navigate sales and marketing challenges, build high-performing teams, understand consumer needs, and contribute to responsible and sustainable business growth.

Through real-world experiences from the sales and marketing domain, the session will encourage students to develop a leadership mindset that combines business acumen, innovation, customer orientation, ethical decision-making, and sustainability.

SDG Alignment

• Primary SDG: SDG 8 – Decent Work and Economic Growth

Promotes productive employment, responsible business growth, leadership development, and workplace skills.

• Secondary SDG: SDG 12 – Responsible Consumption and Production

Connects customer-centric marketing and business decision-making with responsibleconsumption, sustainable products, and responsible corporate practices.

• Additional alignment: SDG 4 – Quality Education

1. To expose SSBS students to real-world leadership practices in sales and marketing.
2. To develop customer-centric and market-oriented thinking among students.
3. To understand how leaders make strategic and responsible business decisions.
4. To strengthen students’ communication, teamwork, adaptability, and problem-solving skills.
5. To highlight the role of innovation and responsible business practices in achieving sustainable growth.

Dr. Mohammad Junaid Alam, Faculty Coordinator, Avinya

Ms. Abhinanda Bhattacharya,Faculty Coordinator, Avinya