Overview

Announcement of the launch of the Marketing Club – Sanketa at Sharda School of Business Studies (SSBS), a platform where students can explore, discuss, and apply concepts of marketing beyond the classroom. It aims to bridge academic learning with real-world marketing practices by fostering creativity, brand understanding, and professional networking.

Objectives of Event

• Knowledge Enhancement – Provide members with deeper insights into marketing strategies, consumer behavior, and branding through discussions, workshops, and seminars.
• Creative Exposure – Encourage innovative thinking in advertising, digital marketing, and brand promotions.
• Practical Learning – Organize guest lectures, live projects, industrial visits, and simulation exercises to connect theoretical concepts with real-world marketing scenarios.
• Skill Development – Develop skills in market research, communication, content creation, and campaign management for careers in marketing.
• Networking Opportunities – Facilitate interaction with industry professionals, alumni, and entrepreneurs to expand members’ professional connections.
• Student-led Campaigns – Promote student-driven marketing projects, brand-building activities, and creative competitions.
• Competitions & Events – Host marketing quizzes, case study competitions, ad-mad shows, and brand wars to sharpen problem-solving abilities and creativity.
• Awareness & Advocacy – Spread awareness about ethical marketing, consumer rights, and sustainable branding practices.

Convener Details

Advisor Details:

• Prof Debasis Mallik, PG Dean, Debasis.mallik@sharda.ac.in
• Prof. (Dr.) Nikhil Kulshreshtha, UG Dean, nikhil.kulshrestha@sharda.ac.in

Co-Advisors:

• Dr. Ruchi Jain – Head of Department, PG, 9977870907, ruchi.jain@sharda.ac.in
• Dr. Sweta Dixit – Head of Department, UG, 8826716856, Sweta.dixit@sharda.ac.in

Convener details:

• Dr. Rahul Singh, 8459455634, rahul.singh16@sharda.ac.in

Co-ordinators:

• Dr. Satendra Singh, 9971978265, satendar.singh@sharda.ac.in