Overview

Sharda School of Business Studies, Sharda University, is organizing an Invited Talk on 17th Feb 2026 at 10.00 am. The Invited Talk is designed to educate participants on how to transform traditional distribution and communication methods into a strategic, data-driven system that drives sustainable business growth. It also aims to empower participants to transition from traditional marketing tactics to a growth-oriented mindset, using channels to align with customer needs and generate measurable revenue

Objectives of Event

  • Understanding Channels as Drivers of Growth
  • Leveraging Strategic Partnerships (Channel Marketing)
  • Adopting a Full-Funnel Approach
  • Integrating Digital and Traditional Channels
  • Achieving Scalable Growth

Convener Details

Patron details:

  1. Prof.(Dr.) Sibaram Khara, Vice-Chancellor
  2. Prof.(Dr.) Parma Nand, Pro. Vice-Chancellor

Advisor details:

  1. Prof.(Dr.) Debasis Mallik, Dean SSBS(PG)
  2. Prof.(Dr.) Nikhil Kulshrestha, Dean SSBS (UG)

Co-Advisor details:

  1. Prof. (Dr.) Ruchi Jain Garg, HOD-PG, SSBS
  2. Prof. (Dr.) Sweta Dixit, HOD-UG, SSBS

Convener details:

Co-ordinators:

Student Coordinator details:

  1. Kamal Krishna, 8789400754
  2. Yash Periwal, 9641794065
  3. Sachin Kumar, 6204421733

Speaker Details:

  • Mr. Sunil Dhar, Director, Photourja India Pvt Ltd./ Ex Director ABB India Ltd.