Overview

Sharda School of Business Studies, Sharda University, is organizing an Invited Talk on 17^th Feb 2026 at 10.00 am. The Invited Talk is designed to educate participants on how to transform traditional distribution and communication methods into a strategic, data-driven system that drives sustainable business growth. It also aims to empower participants to transition from traditional marketing tactics to a growth-oriented mindset, using channels to align with customer needs and generate measurable revenue

Objectives of Event

• Understanding Channels as Drivers of Growth
• Leveraging Strategic Partnerships (Channel Marketing)
• Adopting a Full-Funnel Approach
• Integrating Digital and Traditional Channels
• Achieving Scalable Growth

Convener Details

Patron details:

1. Prof.(Dr.) Sibaram Khara, Vice-Chancellor
2. Prof.(Dr.) Parma Nand, Pro. Vice-Chancellor

Advisor details:

1. Prof.(Dr.) Debasis Mallik, Dean SSBS(PG)
2. Prof.(Dr.) Nikhil Kulshrestha, Dean SSBS (UG)

Co-Advisor details:

1. Prof. (Dr.) Ruchi Jain Garg, HOD-PG, SSBS
2. Prof. (Dr.) Sweta Dixit, HOD-UG, SSBS

Convener details:

• Prof. Vineet Suri, 9323144880, Vineet.suri@sharda.ac.in

Co-ordinators:

Student Coordinator details:

1. Kamal Krishna, 8789400754
2. Yash Periwal, 9641794065
3. Sachin Kumar, 6204421733

Speaker Details:

• Mr. Sunil Dhar, Director, Photourja India Pvt Ltd./ Ex Director ABB India Ltd.