Overview
CORKET, The Marketing Club of SSBS & AVINYA, The Management & Commerce Society of SSBS is organising a two-day online workshop on Beyond Clicks and Conversions: Understanding the Hidden Dangers of Digital Marketing. This workshop explores the often-overlooked risks and challenges of digital marketing beyond its success metrics. While digital marketing offers immense opportunities, it also comes with ethical concerns, data privacy risks, cybersecurity threats, and reputational hazards. Through case studies and expert insights, students will gain a deeper understanding of the dark side of digital marketing and learn how to navigate these challenges effectively.
Registration Link:https://forms.gle/2pqE8qi84wGq4nDa9
Objectives of Event
1. To analyse the ethical and legal risks in digital marketing – Understanding privacy laws, data security, and consumer protection regulations.
2. To explore cybersecurity threats in digital marketing – Identifying risks such as data breaches, hacking, and fraud in online advertising.
3. To evaluate the impact of misleading advertising and misinformation – Examining case studies of digital marketing failures and their consequences.
4. To discuss workplace burnout in digital marketing teams
5. To discuss the limitations and ethical implications of AI in digital marketing
Convener Details
Advisor
(Dr.) Sally Lukose, Dean, SSBS
Dr. Santhi Narayanan, Associate Dean, SSBS
Co- Advisor
Prof. (Dr.) Ruchi Jain Garg, HOD Management
Prof. (Dr.) Y.P. Singh, HOD, Business & Commerce
Convener
Dr. Khagendra Nath Gangai 9212210240 khagendra.gangai@sharda.ac.in
Dr. Hannah Hameed 7042421176 hannah.hameed@sharda.ac.in
Co-ordinators:
Mr. Kamal Krishna 8789400754 2023200293.kamal@ug.sharda.ac.in
Mr. Shivam 8595783227 2023432627.shivam@ug.sharda.ac.in
Ms. Neha Kumari 8789428739 2024366103.neha@pg.sharda.ac.in
Speaker Details:
- Dr. Khagendra Nath Gangai SSBS Human Resource Management
- Dr. Hannah Hameed 7042421176 hannah.hameed@sharda.ac.in SSBS Marketing
