Overview

A Guest Lecture on “Entrepreneurial Marketing: the co-creation of value between entrepreneurs, markets and customers” Organised by International Relations Division and Sharda School of Business Studies for MBA I year students. The session would aim to equip attendees with a better understanding of how entrepreneurs can work with customers and markets to innovate and create mutual value.

Objectives of Event

The objective of a guest session on "Entrepreneurial Marketing: The Co-creation of Value Between Entrepreneurs, Markets, and Customers" would typically aim to:

• Define entrepreneurial marketing and its distinctive characteristics compared to traditional marketing.
• Emphasize how entrepreneurs can build strong relationships with customers by actively involving them in the product or service development process.
• Discuss lessons learned and best practices for incorporating customers' perspectives into business models.

Convener Details

• Dr. Ashok Daryani,                                  Intashok.daryani@sharda.ac.in
• Prof. Michail V. Barmpas, 8448896178,     michail.barmpas@sharda.ac.in
• Dr. Pooja Tiwari,             9911787249,     pooja.tiwari@sharda.ac.in
• Dr. Kapil Pandla,             9251042275,     Kapil.pandla@sharda.ac.in
• Prof. (Dr.) Ruchi Jain,      9977870907,     ruchi.jain@sharda.ac.in

Co-ordinators:

• Prof. Michail V. Barmpas, 8448896178, michail.barmpas@sharda.ac.in
• Dr. Pooja Tiwari, 9911787249, pooja.tiwari@sharda.ac.in

Chief Guest Details:

Dr Lucill Curtis - Academics-  Head of Norwich Business School University of East Anglia, UK 

Speaker Details:

• Dr Lucill Curtis - Academics- Head of Norwich Business School University of East Anglia, UK