Overview
A Guest Lecture on “Entrepreneurial Marketing: the co-creation of value between entrepreneurs, markets and customers” Organised by International Relations Division and Sharda School of Business Studies for MBA I year students. The session would aim to equip attendees with a better understanding of how entrepreneurs can work with customers and markets to innovate and create mutual value.
Objectives of Event
The objective of a guest session on "Entrepreneurial Marketing: The Co-creation of Value Between Entrepreneurs, Markets, and Customers" would typically aim to:
- Define entrepreneurial marketing and its distinctive characteristics compared to traditional marketing.
- Emphasize how entrepreneurs can build strong relationships with customers by actively involving them in the product or service development process.
- Discuss lessons learned and best practices for incorporating customers' perspectives into business models.
Chief Guest Details:
Dr Lucill Curtis - Academics- Head of Norwich Business School University of East Anglia, UK
Speaker Details:
- Dr Lucill Curtis - Academics- Head of Norwich Business School University of East Anglia, UK
