Sports Science and Management is the linchpin of success in the modern sports landscape. This interdisciplinary blend contributes significantly to the holistic development, sustainability, and competitive edge of sports organization and management. The conference embraces this relationship between sports science and business management. The conference provides a platform for decision-makers to integrate sustainable practices, commitment towards environmentally friendly operations, social responsibility, and ethical business models, embrace innovative marketing strategies, social media and emerging technologies, to become competitive in the global landscape of sports.


Objectives of Event

The aim of this conference is to bring facilitators, industry professionals, start-ups, scholars, academicians and other participants on a single platform. The focus will be on fostering discussion around their ideas, opportunities available and addressing the challenges encountered evolving world, digital transformation and the pursuit of sustainability. This conference provides a crucial platform for professionals to explore cutting-edge trends, share best practices, and foster collaborations that propel the industry towards a digitally advanced and sustainable future. It is a reflection of the industry's dedication to responsible growth, aligning with global goals and ensuring a lasting positive impact on both Sports Business and the world.

Advisor Details: Prof. (Dr.) Kapil Pandla, Dean, Sharda School of Business Studies, Sharda University

Convener Details

  • Dr. Ajay Kumar,  Assistant Professor, SSBS, +91-8802314152, ajay.kumar10@sharda.ac.in
  • Dr. M. D. Ciddkie, Assistant Professor, SSBS, +91-9410001800, mohammad.ciddikie@sharda.ac.in
  • Dr. Arun Kumar, Anthropometrist (Sports Scientist) Sports Authority of India, Bhopal, +91-8085474901


Co-Convener Details:

Speaker Details:

Dr. Rakesh Tomar - Industry - Physical Education Department King Fahd University of Petroleum & Minerals Dhahran 31261

Brig (Dr.) Bibhu Kalyan Nayak - Industry - Saudi ArabiaDirector

Prof. Manit Mishra - Academics - NCSSR

Dr. Deepak Joshi - Academics - DelhiStrategy and General Management

Dr. K.K. Sahu - Academics - IMI