Overview
Learn how to boost your online visibility with SEO techniques
Explore effective digital media marketing strategies for all platforms
Discover how to use Google Fact Check to ensure content accuracy
Tips for optimizing your online presence and content engagement
Objectives of Event
Objectives for the Digital Media Marketing & Google Fact Check workshop:
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Understand Core Concepts of Digital Media Marketing
Equip participants with a strong foundational understanding of digital marketing strategies, including SEO, social media marketing, content creation, and paid advertising, to enhance brand visibility and audience engagement.
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Learn Effective Use of SEO for Online Growth
Provide hands-on knowledge about search engine optimization (SEO) techniques, including keyword research, on-page optimization, and backlink strategies, to improve website rankings and drive organic traffic.
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Master the Art of Content Creation and Distribution
Teach participants how to create compelling, shareable content and effectively distribute it across digital platforms to engage audiences, increase brand awareness, and boost conversions.
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Implement Google Fact Check Tools and Practices
Introduce the Google Fact Check tools and demonstrate how to verify online information, identify credible sources, and combat the spread of misinformation to ensure the accuracy and reliability of digital content.
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Measure and Analyze Digital Marketing Campaign Performance
Train participants to use analytical tools such as Google Analytics, Google Search Console, and social media insights to track, measure, and optimize the performance of digital marketing campaigns for maximum ROI.
Convener Details
- Prof. (Dr) Ritu Sanjeev Sood, Dean, SSMFE
Co-ordinators:
- Prof. Rashid Hashmi, SSMFE
Speaker Details:
- Sanjay Kumar, Fact Checker, GNI Ex Managing Editor, Microsoft News
